The purpose of this assignment is to get an idea of the types of sections we can add to your website to meet the end goal, as well as help me get an idea of the content, copy and imagery that might be useful to that end (ie. brand photography / headshots / lifestyle).
Here are the things to keep in mind when curating your content in this assignment:
Be client focused
Your website isn't about you. It's about solving your clients' problems, making their lives easier and speaking their language. It's easy to get caught up proclaiming, "This is us! This is who we are! This is what we do! You love it right?!?!". You can still share your passion and describe who you are, but switch it to something with a tone more like, "Hey, here's how we understand who YOU are! We noticed you were looking for ___(something to solve this problem)___. So we decided to provide YOU _____(this great and unique solution)_____."
Be goal focused
Anything that does not serve your website's purpose (from the previous assignment ie. build brand awareness and interactions) we might consider leaving out.
Be answer focused
We want to build trust and anticipate any question a prospective client might have before they even think to ask it - then have that information right there before their eyes quickly and easily. When going through this assignment, consider what questions come up often for your business and make sure they are answered somewhere in your content.
I have a number of example sections below that are often included in websites. In this assignment, you are to choose sections you think would be relevant to your end goal and write in any copy or direction.
I use the term 'sections' rather than pages for this assignment as, depending on our goals and content, it might be beneficial to have certain information all on one page (ie. the home page) as opposed to branching off onto other pages. We'll leave this open to explore.
I am here to help and offer an outside perspective as well my expertise. So don't worry about getting it perfect - just get the information out there and I'll work my magic to make it effective on your site.